Luminia case automaatioyrityksen visuaalinen ilme

A cohesive visual identity strengthened the company’s expert brand image

CASE: Visual identity design and production of materials for an automation company

In this project, the visual identity and key marketing and communication materials of an automation company were renewed. The goal was to build a cohesive and credible brand that supports the company’s international growth and makes everyday marketing and communications easier to manage.

Initial situation

The company operating in the automation industry had renewed its visual identity approximately five years earlier, but it reflected a time when the company mainly operated as a local Finnish business.

As the company expanded into international markets, a new visual identity was needed to support its expert image and communicate its expertise in a credible way.

The company also lacked a consistent approach to marketing and communications: there were no clear slogans, unified presentation materials, or a comprehensive image bank in place.

Project goal

The goal of the project was to create a modern and cohesive visual identity and develop practical tools that would make the company’s marketing and communications consistent and easy to implement in different situations.

What was done

At the beginning of the project, the company’s colour palette and typography were renewed. The colour palette was modernised to better suit different use cases.

Next, graphic elements such as icons and illustrations were designed for use across various materials.

The company logo was lightly updated, and different versions were created for different applications.

During the project, the company’s key messages were also defined, and company presentation texts were written for various purposes.

An image bank was created by combining the company’s own photographs with carefully selected stock images.

The project also included the renewal of key marketing and communication materials, such as company presentations, brochures, trade fair materials, and Office document templates.

Finally, clear guidelines for using the materials were prepared for the staff, and the entire package was compiled into the company intranet.

Luminia icon results

RESULTS 

  • The company now has a cohesive visual identity across all marketing and communications.
  • The company presents a professional image of its expertise in all marketing and communication materials.
  • Ready-made document templates and materials help streamline everyday work.
  • Clear guidelines make it easier for employees to use the materials consistently.
  • A comprehensive image bank supports the company’s marketing and communications.

Luminia icon lessons learned

PROJECT LESSON 

An expert must appear trustworthy and competent in every detail – whether it is the design and content of a proposal or the visual imagery of a website.

Luminia icon project information

PROJECT INFORMATION 

Client: Finnish SME operating in the automation industry serving international markets
Client relationship duration: over 5 years
Project scope: visual identity design and production of materials
Project scale: extensive project combining strategic planning and hands-on implementation
Client responsibilities: defining requirements and expectations
My responsibilities: concept development, brand and key message development, visual design, building an image bank (including selection of the company’s own photographs, sourcing stock images, and image editing), and production of final materials (illustration design, copywriting, and layout design)