Experience in creating clear solutions and effective overall concepts

I have been working as an entrepreneur since 2009, carrying out long-term development work in marketing, communications, and business challenges with companies of various sizes.

My work is not based on individual projects, but on the long-term development of a company’s business operations and ensuring that the overall system also works in everyday practice.

 

I am Päivi Noroaho, a marketing and communications specialist.

I primarily work with companies that do not have in-house marketing or communications expertise and that need a partner to develop marketing, communications, and business operations as a whole.

My clients have ranged from solo expert businesses to international organisations with tens of millions of euros in revenue. What they have had in common is the need to clarify the overall picture and ensure that marketing and communications effectively support the business.

My way of thinking

For marketing and communications to support business effectively, the overall picture must be understood correctly.

In my work, I always view marketing and communications as part of a broader whole. Even small details — such as the wording of a press release, the structure of a website, or the visual identity — influence how a company is perceived by its customers.

In my client projects, I therefore typically focus on three key areas:

  • I form an understanding of the company’s business as a whole: its goals, direction, and competitive landscape.
  • I define the necessary strategies and plans that support long-term objectives.
  • I implement solutions carefully in practice, paying attention to detail.

Experience across industries

I have developed companies in fields such as technology, tourism, and wellbeing.

My work has included, for example, brand renewals, websites, communication structures, strategies, and hands-on implementation.

Some of my client relationships have lasted for over 15 years. This reflects trust — and the fact that my work delivers tangible results.

How I work

I act as an external but long-term partner for companies, combining strategic thinking with practical implementation.

My expertise covers the key areas of marketing and communications, from planning through to execution.

My goal is to bring clarity to everyday business operations and to make marketing and communications a consistent, well-managed part of the overall business that actively supports its goals.

Personally

I am motivated by the opportunity to gain a deep understanding of a company’s business and to help turn ideas into concrete action.

I value long-term collaborations and steady, step-by-step development.

It is also important to me that my clients’ values align with my own.

In brief

  • 20+ years of experience in marketing and communications across various industries
  • 15+ years as an entrepreneur
  • Long-term client relationships across multiple sectors

Work experience

  • Communications agency entrepreneur since 2009
  • Prior to entrepreneurship: communications specialist at an insurance company and freelance communications consultant

Education

  • Master of Arts (University of Turku / Cultural History, Finnish History, communication, and social sciences), 2003
  • Specialisation studies in communications (Turku University of Applied Sciences), 2004
  • Specialisation studies in project management and project work (700+ hours), 2005

Technical skills

  • Office software, 25+ years
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign), 20+ years
  • Website coding (HTML and CSS), 20+ years
  • WordPress and search engine optimisation, 10+ years