Pricing
My clients typically invest around €2,000–€5,000 per year in my services.
At this level, the work usually involves an ongoing marketing and communications partnership for an SME (small and medium-sized enterprise). This may include website and content updates, individual campaigns, social media and newsletter content, graphic materials, search engine visibility development, and, when needed, marketing, communications, and business planning.
The scope is always tailored to the company’s goals. In many cases, I act as an outsourced marketing and communications manager, meaning the client does not need to hire an in-house marketing or communications specialist.
I charge on an hourly basis, depending on the complexity and scope of the work.
Below you’ll find indicative pricing categories, along with examples of the types of work included in each category.
Small-scale tasks and updates
57,50–72,50 €/hour + VAT
Examples:
- Minor text updates and proofreading
- Small content updates to websites (no coding)
- WordPress updates and backups
- Minor graphic adjustments
- Small project-based tasks
Marketing, communications, and business planning & implementation
62,50–77,50 €/hour + VAT
Examples:
- Writing new content and texts
- Website design, development, and coding
- Search engine optimization (SEO)
- Graphic design and layout work
- Marketing and communications materials
- Reports and project-related materials
Marketing, communications, and business development
80,00–95,00 €/hour + VAT
Examples:
- Marketing and communications plans
- Business plans
- Project workflow development
- Business development and strategy work
- Broader consulting services
Administrative assistance and general information retrieval
42,50–57,50 €/hour + VAT
Examples:
- Office tasks
- Standard information searches for project work
Client consulting, customer service, and project communication
1,00 €/minute + VAT
Examples:
- Work- and project-related emails, text messages, and phone calls
- Client guidance or general sparring, e.g. via email or phone
Other charges
Travel costs, as well as expenses such as licences or subcontracting costs, are billed separately.
Note
The price list is indicative. The final hourly rate is determined based on the complexity and scope of the work.
VAT is added to all prices.
Luminia reserves the right to change its billing, invoicing, pricing principles, and prices during the contract period. However, price changes do not apply to fixed-term agreements or individually agreed projects or assignments where pricing has already been confirmed.