Luminia case matkailuyrityksen valokuvaus

High-quality imagery made the services more attractive

CASE: Photography and image library creation for a holiday resort business

In this project, a comprehensive photography production was carried out for a holiday resort, and an image library was created to support marketing and communications. The new visual imagery makes the services more appealing and supports customers’ purchase decisions.

Initial situation

A company operating in the tourism sector offered a diverse range of services, but only a limited number of outdated photographs were in use. These images did not effectively convey the atmosphere of the surroundings, the comfort of the accommodation, or the appeal of the summer restaurant.

The company’s new website required a cohesive and high-quality visual identity to support its content.

Project goal

The aim was to create a comprehensive image library that could be used across the website, social media, and in marketing and communications.

The images were intended to emphasize authenticity and atmosphere, so post-processing was kept minimal and artificial intelligence was not used.

What was done

The project began with visual planning, where the style and mood of the images were defined. The goal was for the visuals to strongly support the company’s marketing messages and slogans.

All shooting locations were carefully styled, with attention paid to composition, lighting, and detail.

A comprehensive image library was produced for the holiday resort, covering accommodation, surroundings, activities, and restaurant offerings.

Both wide atmospheric shots and detailed close-ups were captured: for example, landscape images emphasized the peace and spaciousness of the area, while food photography focused on color and appealing presentation.

The result was an image library that also formed the visual foundation for the company’s website.

Luminia icon results

RESULTS

  • The company’s visual identity improved significantly.
  • The website appears cohesive and visually appealing.
  • The images support customers’ purchase decisions.
  • Customers gain a realistic understanding of the services already before their visit.
  • The image library enables easy marketing and communication across different channels.

Luminia icon lessons learned

PROJECT LESSON 

High-quality visual imagery is not created by photography alone – it is essential to understand what the images are meant to communicate and how the intended atmosphere is conveyed to the viewer.

Luminia icon project information

PROJECT INFORMATION 

Client: a Finnish SME operating in the tourism sector
Client relationship duration: over 15 years
Project scope: photography of the company’s facilities (holiday cottages, campsite, and summer restaurant), services, and products, as well as image editing and image library creation
Project scale: extensive photography project
Client responsibilities: defining requirements and photographed subjects, as well as styling
My responsibilities: concept development, visual design, styling, photography, image editing, and building the image library